Is your business not getting the leads you want? Are you watching your competitors overtake you? Do you want to evaluate how your brand is perceived by your audience? If so, you should consider conducting a brand audit to find where you are falling short and how you can improve.
Successful companies conduct brand audits at least once a year. It’s an exercise that requires time and effort but it is the cornerstone of a robust marketing strategy that aligns with all stakeholders’ expectations.
What is a brand audit?
A brand audit is a complete evaluation of a brand’s current state in its marketplace. Combining internal and external research and analysis, it highlights a brand’s effectiveness in achieving business objectives. This information then allows for review of existing marketing strategies to improve current performance.
What to audit?
Overall a brand audit focuses on