Website builders are getting more and more popular. Free or nearly free, they seem to be a great alternative to a custom website that requires coding knowledge, time and financial investment. But before you opt for using a DIY website builder, you should carefully consider their hidden limitations. 

What is a website builder?

A website builder is a tool for creating a website without any coding. Using a DIY approach with a drag and drop editor, you don’t need any design or development experience to build pages and create their layout. You may actually have heard of some of the most famous website builder tools such as Wix, Squarespace or GoDaddy.  

This approach to building website sounds great if you have a limited budget and don’t want to engage with a web designer and coding expert. But will it be good for achieving your long-term digital goals? We have gathered the five key limitations that you should not underestimate when considering building your website yourself.  

Major website builders limitations

1. User experience optimisation

Obviously, you need a website that will be successful in generating leads and optimising conversions. This is mostly achieved if you stand out in the overcrowded online world. How do you achieve this? By a tailored customer experience that balances visual and text usage in a compelling way. In fact, user experience optimisation has the potential to raise conversions by as much as 400%