Marketing strategies have drastically evolved over the last few years. The devices have changed, the formats have changed, our interaction with content has changed, and most importantly, how we consume information has changed. The marketing intention remains the same though – procuring compelling content that enhances business growth. One of the best ways to do that? Video marketing.
Including videos in your marketing strategy is pretty much mandatory today. Videos are fun, they improve customer engagement, increase conversions, give you a better Google ranking and provide comprehensive and memorable information about your product, service or brand.
According to HubSpot, 55% of consumers pay close attention to video content. A good way to get your message heard!
Four Benefits of Video Marketing
Let’s take a deeper look at the benefits of implementing videos in your marketing strategy…
1. Improved comprehension of key messages
First of all, visuals are more effective than text for comprehension and memory. It’s been shown that visual information can be processed 60,000 times faster than text. Video content has a clear advantage since it uses multiple senses at the same time and can communicate a message via multiple channels: visual, audible and emotional.
2. Better SEO
Video content is ideal with regards to SEO: the longer a viewer stays on your page, the higher Google rates your content in terms of relevance. At the same time, the Google bot also values engagement. If people click, like or leave a comment on your video, it immediately helps your rating. Overall, video marketing has the potential to increase your organic search results by 157%.
3. Virality = maximum engagement and exposure
Over the years, Internet video traffic has grown to reach 80% of all consumer Internet traffic in 2019. Users consider this communication medium as an easier and more entertaining way to consume content, rendering videos more likely to go viral than other traditional mediums. In fact, studies show that people share 1,200 times more videos than images or text posts. But be careful, people share emotions, not facts, so you have to create compelling videos to encourage shares.
4. Increased conversions and sales
If you are creating engaging content, it’s no surprise that you should expect greater results in the form of conversions and sales. People are actually putting a lot more trust in branded videos than you would think. Research demonstrates that a vi