Research & insights for your business. A gut feel isn't a strategy.
Gut feel is not a strategy. Data is. Let’s create your hypothesis to test.
Real behaviour
Heat maps, session recordings, and user testing. We analyse what your customers actually do, not what you think they do.
Tested hypotheses
A/B and multivariate testing that eliminates guesswork and validates decisions before you commit to project timelines.
ROI before you build
We establish clear performance benchmarks before a project starts, this way every dollar is backed by evidence.
Every bad website decision started with someone’s opinion.
We replace opinion with evidence.
Research and insights that move the needle
Most businesses make digital decisions based on preference — what the CEO likes, what looks good in a meeting, what a competitor did. We make decisions based on validated evidence from real user behaviour and real market data.
By strictly validating hypotheses and auditing real-world behaviour, we give you the transparency required to move forward with confidence. Every dollar you invest in digital is backed by evidence rather than guesswork. See how this plays out in practice: data over ego — a research roadmap.
Why it pays to research first:
Reduce costly mistakes
Redesigning a site that doesn't address the real problem wastes budget. Research identifies the actual cause before you commit to a solution.
Identify conversion leaks
Most sites lose customers at predictable, fixable points in the journey. We find them before they cost you another sale.
Build with confidence
When your design decisions are grounded in data, stakeholder alignment is easier and client-side scope changes drop significantly.
Measure what matters
We establish clear KPIs before any project begins — so success has a definition and every outcome is measurable against it.
What we analyse
From understanding how users navigate your site to benchmarking your performance against competitors — our research capabilities give you a complete picture of where you stand and where the opportunities are.
User behaviour analysis
Heat maps, scroll maps, and session recordings reveal exactly where users are engaging, hesitating, and dropping off — so you know what to fix first.
Competitor auditing
Deep-dive analysis of your competition's digital performance, UX patterns, content strategy, and technical setup to uncover gaps you can exploit.
A/B & multivariate testing
Scientifically testing headlines, layouts, CTAs, and page structures against each other — eliminating guesswork and validating improvements with real traffic. Read our [A/B testing guide for B2B websites](/blog/ab-testing-b2b-websites/).
Performance benchmarking
Establishing clear KPIs before we build — load time, conversion rate, bounce rate, engagement depth. Every project creates a measurable return.
Our research toolkit
We use industry-standard tools to collect, analyse, and validate — giving you findings you can act on with confidence.
Hotjar
Heat maps, session recordings, and on-site surveys to understand real user behaviour.
Google Analytics 4
Traffic attribution, conversion tracking, and engagement analysis at every stage of the funnel.
VWO / Optimizely
A/B and multivariate testing platforms for validating design and copy hypotheses with statistical rigour.
Maze
Rapid user testing and prototype validation — getting real feedback before a single line of production code is written.
Persona development
Data-backed customer personas built from real behaviour and market research — not marketing department assumptions. We create profiles of your actual ideal customers to sharpen your messaging, design decisions, and channel strategy.
When research makes sense
Research isn’t just for big budgets or enterprise projects. Any time you’re about to invest in a digital change, research reduces your risk and sharpens your return.
Before a website rebuild
Understand what's actually broken before you redesign. Without research, you risk rebuilding the same problems in a new skin.
When conversion rates are underperforming
Traffic is there but leads aren't converting. Research identifies the friction points — copy, UX, form design, trust signals — causing the drop-off.
Before launching a new product or service
Validate demand, understand your audience's language, and optimise your landing page before you spend on paid acquisition.
After a site launch
Post-launch research validates design decisions, identifies quick wins, and sets the roadmap for continuous improvement.
Investment
Research isn’t a standalone deliverable — it’s built into every tier of how we work. Our monthly retainer model means insights are continuous, not a one-time report that gathers dust. See how our pricing works →
Scaling — from $6,660/mo Ex. GST
Ongoing research, A/B testing, behaviour analysis, and conversion optimisation — structured as a monthly engagement, not an ad-hoc audit.
Included in every Launching project
Every new build at the Launching tier ($12,600+/mo) includes data-driven research as part of the foundation. We don't build on assumptions.
No lock-in contracts
Plans run month-to-month. Pause, scale, or change tiers as your business needs evolve.
Frequently asked questions
A website audit is a comprehensive review of your site’s technical performance, user experience, content effectiveness, and conversion pathway. We assess page speed, Core Web Vitals, crawlability, UX friction points, conversion funnel gaps, and competitive positioning. The output is a prioritised action list — not a 50-page report that sits in a drawer.
When you make a change to your site without testing, you’re making a bet. A/B testing splits your traffic between the original and the variant — running both simultaneously until there’s statistical significance in the result. You know, with confidence, which version performs better. No guesswork, no retrospective justification.
Research and insights work runs under our monthly agile retainers. Ongoing research programs — behaviour analysis, A/B testing, competitor auditing, and strategic recommendations — are structured under the Scaling tier from $6,660/mo Ex. GST. Every Launching tier project ($12,600+/mo) includes research as part of the foundation. We’ll recommend the right tier and scope during your initial consultation. Full pricing and inclusions →
Pre-build research is one of the highest-ROI investments you can make. Understanding your users’ actual behaviour, your competitors’ weaknesses, and the language your audience responds to before you build means every design decision is grounded in evidence. Clients who research first have fewer post-launch revisions, faster results, and clearer direction for ongoing improvements.
Yes. We offer ongoing research retainers for businesses committed to continuous improvement. Monthly or quarterly research programs include behaviour analysis, conversion testing, performance benchmarking, and strategic recommendations — keeping your digital presence sharp and your decisions evidence-backed as your business grows.
Stop guessing. Start knowing.
Get a free website health check and we’ll identify where your current site is losing you business — with data, not opinion.