The Yah Way to Strategy.
“A vision without a strategy remains an illusion.” Lee Bolman
We help you define a clear roadmap of what is required for your brand to reach your revenue goals.
How can we do that?
We recommend you start with a strong foundation in research and planning! Knowing your market is key in order to build valuable relationships with your customers. From there, we define the best initiatives for you to engage with them.
You might want to know where your brand is currently at and how it performs in your marketplace! Through consultation and our own research, we will review your existing brand strategies and analyse your market – identifying and addressing problem areas.
Targeting just anyone is a waste of your marketing budget. Customer profiles help you connect your brand with exactly the right people. Knowing your customers will improve your content marketing, customer service, and customer relationships.
Unique Selling Proposition (USP)
The key to effective sales and marketing for your brand is to have a compelling USP. We look at all the elements that differentiate you from your competitors and place your brand as unique and desirable in the eyes of your audience.
Any successful campaign needs an engaging concept articulated around an effective action plan. From demographics, messaging and visual concept to a timeline, budget, channels and tools, we define your campaign cornerstones.
KPIs and Revenue Goals
Are your marketing goals too vague? We’ve got you covered! KPIs and ROI are the key metrics that give you insight into how your campaigns perform. Together, we define the right KPIs and revenue goals for successful campaigns.
Featured strategy work.
We worked with Monaghan Signs to design and develop their re-brand and website in WordPress. Through our years of working together, we have also supported them with design and print ready files on various projects.
We work closely with Altec, to define strategies, full WordPress website re-build for desktop and mobile. We also support the team with design, production and back-end engineering requirements for the online SEM activities.
We had a great time, designing and developing strategies and solutions for the Brus.com game Deep Sea Slots. Through strategy and design, we worked to meet development goals and create a game that was gamified, engaging and addictive.
Some of our strategy writings.
We work hard to bring you helpful articles and posts on our thoughts of things.
The key lever to your marketing is to adjust your activities to the new customer behaviors so you are present where your audience’s eyes are, and your initiatives are matching their current needs and expectations.
UGC is nowadays a key driver for marketing results. Here are four campaigns that will inspire you to leverage UGC for improving your bottom line.
Want to become a better content writer? In this article, we explain how to improve your content writing and what it takes for your texts to be seen.