Rokkit performance marketing
Performance marketing agency
Rokkit is a performance marketing company based in Brisbane, focusing on lead generation, marketing automation and sales consultancy. Rokkit’s founders are proven experts in their field. All have successfully started and grown multi-million dollar businesses, or contributed to millions in generated revenue.
Rokkit reached out and approached us to assist with their logo design and branding. After a few meetings with Rokkit we established the direction and worked on crafting their solution.
In the beginning of any brand, it’s important to understand what the customer is looking for. Working together with Rokkit we needed to come up with a concept that broke the traditional and resonated with the culture of the company.
The selected concept by the team was the Rokkit “rock”. With Rokkit, inevitably being aligned with a “Rocket”, we smashed that idea with a ‘solid’ rock outline, ultimately connecting the founders and culture.
The Rokkit brand stylescape
Before we derive any final assets for our clients, we develop stylescapes. These stylescapes give us the ability to work with client concepts whilst deriving a holistic overview on how the elements will be used across the majority of branding touchpoints. It’s the best way for our clients to see the ‘bigger picture’
We started with the logo element and exploring the vibrant colour palette. The colours accentuated the strength of the rock and therefore we needed a balance of contrast. After the colours, we worked with the elements to complete the brand identity.
The creative & imagery
To further complete the brand identity we carefully selected graphic imagery for use across the brand touch-points by the Rokkit teams. The images selected are both compelling to the Rokkit audience and best representing Rokkit’s corporate culture.
Following the approval of each brand asset, we prepared the brand guidelines outlining usage directions for all Rokkit assets.
The key to the brand guidelines is to ensure all brand users (both internal and external partners) are using the brand in a consistent way across all collateral.