Camilla Akerberg Fitness
& Performance Nutrition Coaching
- Brand Identity
- Website Design & Development
- Email Direct Marketing
- Logo design
- Style guide
- Full e-commerce Shopify platform
- Video and animations
- Mailchimp Automation
- Mailchimp Products Workflow
- Custom Calorie Calculator Integration
- Custom Page Builder
The Brand Identity
We had the wonderful opportunity to define the re-brand for Camilla Akerberg. Camilla is a social influencer, personal trainer and a performance nutrition coach.
We helped define a distinct brand identity that tied the multiplicity of Camilla’s vast experience together.
We developed a monogram and two typographical representation of Camilla’s personal brand along with a careful selection of colours to work with her photography.
Animated video introduction.
Shopify Ecommerce Store
Working with the team on the initial design, we designed and developed components into the Shopify platform.
We worked into the system a custom home page for User Experience.
Style & Imagery
Custom Shopify Calorie Calculator
The key to the Brand Strategy with this project was for the branding to inspire culture. After doing our research, mood boarding and sketches we came to the conclusion that we would need to come up with a memorable element to work on its own.