According to Statista, Instagram reached 1 billion active users worldwide in June 2018. With that said, it’s one of the most popular social media applications and therefore your business instagram profile is a powerful tool for online marketing. Not only is it a place to visually display your brand identity but it is also your space to communicate and build a following. Most importantly, you can engage with your customers and gather real-time feedback.

How to Improve Your Business Instagram Profile

If you have a business Instagram account already but want to step up your Insta-Game, here are 5 handy tips to improve your performance. If you don’t and you are not sure if you need on, read our recent article.

Write a Killer Bio

Communicate what your brand is doing in a smart, short and fun way that aligns with your brand identity. Instagram is very strict with links. A smart way around is including relevant Hashtags (#); it’s also possible to link to another account in the bio (@accountname).

Currently, your bio is the only place to include links. Make sure that you change it frequently and use its full potential by not only linking your website but also special products, upcoming events, blog posts – really any link that you would like to share with your followers.

Keep the Content Creative

Instagram is a perfect place to show off your work with visuals. Whether you are providing a product or a service, it’s always great to see real people behind a company. Show your processes, maybe behind-the-scenes shots and some of your employees.