Brands often underrate promotional products whereas they are the most powerful form of advertising with the highest reach among all advertising mediums. They possess the qualities consumers value and provide success across the board in reach, recall, resonance and reaction performance metrics. In this article, we’ll explain why promotional products are important for your marketing results and give you insights on how to effectively use them in your campaigns. 

 

What’s the value of promotional products?

According to a 2017 study conducted by the Promotional Products Association International (PPAI), promo products are considered as the most effective form of advertising across all generations. For instance, Millennials, Gen Xers, Baby Boomers and Silent Generation have all classified it as more effective than broadcast, online, print and mobile advertising mediums. But why is this ancestral advertising method so valuable?

Firstly, it’s the least avoided and best-received advertising vehicle with only 20% of people discarding promotional products. On the other hand, online video ads (68%), TV commercials (66%) and web ads (57%) are the top three most avoided advertising forms. 

Secondly, people retain for many years products they appreciate and find useful. 81% of people keep promotional products between one and five years, with men keeping them longer than women. Consequently, the longer people keep a promo item, the more impressions your brand gets. 

Moreover, promotional merchandise enhances brand resonance by transferring a favou