As online users have limitless access to a multitude of solutions for their needs, it’s never been more critical to optimise User Experience (UX) for your brand and products to stand out among the digital crowd.

If you don’t trust our words, you may trust recent statistics. Numbers don’t lie…

Optimising UX has the potential to raise conversion rates by as much as 400%

In this article, we give you a simple explanation of what UX is and how we design it for your digital success

What is UX?

UX is the full experience a user has when interacting online with a company, its products and services. It encompasses everything from usability over functionality to design.

Measured by feelings and emotions towards a digital platform, a good UX design aims at creating a positive impact on users. If the UX is convincing, it creates a strong customer relationship that leads to higher brand satisfaction and loyalty. 

Thus, observing user interactions with your digital platforms is crucial for improving UX. The role of a UX designer is to research user behaviour and apply principles such as empathy, psychology and gamification to optimise how users experience your technology.