Optimising UX has the potential to raise conversion rates by as much as 400%!
In this article, we give you a simple explanation of what UX is and how we design it for your digital success.
What is UX?
UX is the full experience a user has when interacting online with a company, its products and services. It encompasses everything from usability over functionality to design.
Measured by feelings and emotions towards a digital platform, a good UX design aims at creating a positive impact on users. If the UX is convincing, it creates a strong customer relationship that leads to higher brand satisfaction and loyalty.
Thus, observing user interactions with your digital platforms is crucial for improving UX. The role of a UX designer is to research user behaviour and apply principles such as empathy, psychology and gamification to optimise how users experience your technology.